*** this is a retro blog from 12/28/2005 – i didn’t really keep a blog back then but kept a brief digital diary in my phone which i just recently discovered.

i just signed on Anurag Nema of ANYK Design as our interior designer today. he’s an ex-Rockwell guy, co-founder of studio gaia, and here’s a few of his previous projects; W Hotel Mexico City, W Hotel Seoul, Bond Street Sushi, Jay Z 40/40 club, Cafeteria, Republic, etc… pretty bad ass. he agreed to design our space at a fairly reasonable price but still expensive. many may ask why do you need a designer of that caliber… we’re trying to create an experience and a brand and it must be reflected across all facets of the business. we have a very limited amount of real estate to work with and must be creative to maximize its utilization. we need the WOW factor and its not going to happen with any designer off the street. so i think its worth it.   very excited to see what he comes up with.