it seems like the tea industry is getting larger by the second. there are studies that show the tea market in the united states is at $7.5 billion right now and projected to double to $15 billion by 2012. tea companies are popping up left and right it is great to see the market gaining serious momentum. some people may argue that the tea market is saturated in the united states and i agree and disagree at the same time. the market is saturated with “poor quality” teas (i won’t name names) and there is a huge void for high quality products like tavalon (i will proudly name). the demand for quality teas has grown significantly since we entered the game 5 years ago as consumers are becoming more aware/educated on the differences between loose leaf teas vs. tea bag grade teas. korea is also making a shift from tea bags to loose leaf and our business is doing great in Seoul. it is quite amazing how this city works, the more something costs the more they want it. the cheapest place that carries tavalon sells it at $14 dollars a cup of tea!
tea is definitely here to stay so lets plant more tea plants!