*** this is a retro blog from 3/28/2006 – i didn’t really keep a blog back then but kept a brief digital diary in my phone which i just recently discovered.

so i’m running the cash register this morning and a guy walks in with a rolling suit-case. he looks at the merchandise cove and says “you should take off all the zeros on your pricing.”  i ask him to elaborate and he mentions that it would be more effective to list the prices without the zeros for example “$18″ not “$18.00.”  it was a good suggestion and i agreed.  he told me that he was in the marketing field and was offering a bit of advice.  i asked him for his contact information and this was literally his reply, “google Seth and you’ll find me.”  he walks out after he purchased a cup of tea and my interest is piqued at this point so i dash up to the office to google him. turns out it was Seth Godin, the author of All Marketers Are Liars. how cool is that! maybe some day i’ll be the first link that shows up when you google John-Paul… til then back to work.
btw, i did google John-Paul and its about 1000 pages for the pope. tis a tough name i have…